About Us

Our story

At Rubisco, we are reimagining the future, where innovation and nature unite in perfect harmony. Rooted in nature's regenerative cycles, we transform natural fibers into revolutionary materials. From regenerative agriculture to innovative design, our natural materials work in perfect harmony with the earth, offering high-performing solutions that connect us to nature through sustainable innovation. Each product we create is a step towards a more regenerative, bio-circular world, where materials not only serve a purpose but return to the earth safely.

Led by over 50 years of passion and expertise in farming and textiles, Rubisco's connection transforms agricultural wisdom into textile innovation. Our team unites generations of knowledge, care, and innovation, ensuring that our products embody more than just materials—they are a testament to performance excellence and sustainability.

Today, our pioneering, high-quality yarns are sold globally, elevating the finest carpets in private aviation, exclusive homes, and renowned fashion houses like Tom Ford. We create bespoke solutions for high-end environments and visionary designers, offering high-performance yarns that others often dismiss. Our wool, for instance, was selected for custom carpets in the Tom Ford store in Milan—showcasing how our commitment to innovation transforms the landscape of luxury design.

We proudly set a new standard in heavy, textured yarns for carpets, carving out our place in a world dominated by mass production. Sourced from dedicated farms in Canterbury, our wool is part of responsible sourcing programmes, telling a story from grower to product. Our partnership with Lalogridis highlights our dedication to authenticity and transparency.

As pioneering change-makers in hemp and wool innovation, this legacy propels our vision forward. Through revolutionary processes that respect natural cycles, we honour nature's bio-circularity. We believe in the power of thoughtful choices. Every fibre nurtures the planet, with eco-conscious design that decomposes safely and regeneratively. Together, we are shaping a global shift toward a more connected, beautiful future.

Our innovative processes transform raw materials to life beyond use, Rubisco offers a pathway toward deeper connection with the natural world. We value sustainability, circularity, and a more considered way of living. We inspire you to join us in making thoughtful choices that transform industries, elevate performance, and create a regenerative tomorrow.

We are leading the global shift toward high-performance, renewable materials. Our mission is to inspire the world to rethink what we wear, build, and live with, offering sustainable solutions that shape a more connected, beautiful future.

Our philosophy

Our philosophy is grounded in the belief that natural materials are essential to a better way of living. At the core of everything we do is a commitment to sustainability, innovation, and responsibility. 

We operate with the principle that progress should never come at the expense of nature. Our behaviours are guided by a respect for ecosystems and a drive to work in harmony with them, leading the shift to materials that are renewable, biodegradable, and accessible to all. 

Collaboration is key to our philosophy. We actively seek out partnerships with like-minded innovators to push boundaries and find better ways of doing things, from farm to final product. We believe that by rethinking the materials we use and the way we create, we can inspire a global shift to more conscious living.

Meet the leading team of innovators behind Rubisco

Craig Carr BW
Craig Carr

Executive Director

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Guy Wills

CEO

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Scott Parker

Chief Financial Officer

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Colin McKenzie

Chief of Global Innovation and Partnerships

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Travis Ryan-Salter

Chief Technical Officer

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Rose Rattenbury

Project Manager

Ready to build a brighter future for your business?

Get in touch with us today and let’s pave a better way of living